The man who brought art to the beach in Playa del Carmen

Any child that’s been to the beach has had fun building a sand castle. Sand is a perfect way to let your imagination run wild. You don’t even have to build anything; you can write on it or leave your footprint. It’s a way to awaken your inner artist, and so much more.

José Luis González Ortiz took that passion and imagination to the next level: sand sculpture. An art characterized by dedication, but also by impermanence.

Jose Luis has been living in Playa del Carmen for more than 12 years, and while he is originally from Venezuela, those from Playa del Carmen know your place of origin doesn’t matter: those of us who live here have Playa in our heart, and that’s what counts.

This unique artist is inspired by music, everyday situations, nature and his desire to share his art; he believes imagination is contagious, and he helps artists concentrate on creating a sand sculpture.

It hasn’t been an easy road for Jose Luis; the work is very demanding, but his passion and dedication have gotten him where he is today.




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